What do Comparison Sites Do?
You must have visited a comparison site at some point. hotels, holidays, insurance, or loans, you can find them everywhere. You go to compare your options and then the website takes a commission through the referral link on their website.
But it’s not just the big purchases that people use these sites for. You can offer the same kind of service in other, more specialist niches.
In fact, any product that confuses potential buyer when making choices is a great target for this kind of website.
That’s an opportunity just waiting to be grasped.
If you can publish specifications of several top products so that visitors can do side-by-side comparisons, then you’ll have a happy audience.
Computer, television, outdoor wear, mattresses…all a bit puzzling, all good target waiting for you to unravel the mysteries that help buyers understand one from the other.
Who it for?
- Anyone that loves a bit of tech
- Anyone with a few simple website skills
- Anyone with a good knowledge of confusing markets
Skills
- Ability to spot a target market
- Good logic for presenting specification
- Marketing knowledge will help
- Website skills are a bonus, but you hire it out
Start up
Start by doing some research and finding a niche that interests you. You’ll need to find online stores that sells the products and enrol in affiliate programs. Your new affiliate partners will give you special links that will register the visitors that you send to their site and assign your commissions.
Get your website set up. You can do this yourself using the free WordPress software. With a few specialised plugins to add functions to the site you’ll be able to make a great looking professional website to put your links on.
If the tech side is beyond you, either partner up with someone with knowhow or hire a developer to set up the site for you.
The links you get from the sellers need to be placed on your website to register clicks and send visitors off to the seller’s websites.
How You Make Your Income
Every time a sale is made on your partner’s website from a visitor that was referred by one of your links you will receive a commission.
The better you get at bringing people onto your own website, the more potential buyers you will be sending off to your partner’s websites to make purchases.
Work on your own marketing and SEO skills to get as many people as possible (traffic) onto your site. Publish articles, social media posts, tips and tricks, tutorials and ad campaigns; whatever the best strategy is in your niche.
Try to be super targeted in where you get your traffic from. The better you do this, the higher the percentage visitors will become buyers.
When you’ve nailed this and become an authority in your space, you’ll produce a stable passive income.
If you want, you can scale the process to new niches.
