Become a Facebook Marketer
What Does a Facebook Marketer Do?
Facebook prides itself on the statement “Facebook is Free, and always will be”.
But obviously someone must pay for it, and it’s the advertisers. The people who publish sponsored posts that appear in your timeline.
And it’s a lucrative industry. Facebook’s audience is so diverse, mainly because it is free, that almost any product or service can be sold on there. As long as it’s within Fb’s guidelines (normal moral rules that ban content that is violent, racially motivated, etc) you can run Ads.
If you become skilled at it, you can sell you own products or start your own agency running Ads for others.
Let’s face it, there is no official Facebook diploma, so there’s little to hold you back if you’re willing to learn.
Who’s it For?
- Anyone with marketing experience
- Anyone willing to learn the Facebook Ad system
- Anyone who understand social media well
- Anyone wanting to start up focused agency
Skills
- Ability to learn marketing basics
- Ability to create great content for posts
- Ability to keep up to date with Facebook changes
- Ability to analyse social media successes
Start Up
If you have a Facebook account, you can sign up for a Business Manager Account. It doesn’t take long to set up, but it will take you longer to understand everything once you’re in there. Don’t be overwhelmed.
Get to grips with how it works using Facebook own training platform. Understand what makes riveting content and get some graphics tools that will help you create them if you don’t already have some.
Spend some time understanding the analytics side of running advertising campaigns. Facebook and third-party software tools are now excellent at doing this.
How You Make Your Income
Find products to market. Either your own products or from other people.
This could be affiliate products where you get paid a commission on the products that you sell.
If you want all the profit, you can create or source your own physical/digital products.
Alternatively, get paid for creating and running Ad campaigns for other people. Get paid for managing the campaigns, not from the product sales.
When you run Ads, it must be for a “Page”.
If you do your own Ads, you’ll need to create a Page and build an audience. You can create lots of Pages for different products or markets.
If you run Ads for someone else, you can be authorised to run Ads on behalf of their Page that the Business Manager interface in the Facebook Dashboard.
Everything is accessible on multiple devices, so you can work from anywhere. You’ll be able to manage Ads and Pages on the fly, creating post, turning campaigns on and off, or change Ad bidding rates.
For more in-depth information on product creation or Facebook Ads, see the Long Spinners or Plus.
